Thanks Bryan. Appreciate the helpful video. I will definitely check it out as I am a total list building luddite.
Is this technique actually legal? I thought you need to have a two step optin?!
That is something different Carl....you are referring to a "Confirmed Opt in" What Bryan is talking about is when a person clicks a link inside an E mail, They are automatically opted in to a Subscriber List . This removes the need for a Landing Page...
It is brilliant.
Agree with Carl above. This would constitute spam in my book.
If I opened an email from someone whose list I'm on and clicked a link, it would be to see what it's all about and *then* decide if I want to opt in or not.
This may add many people to your list, but it's a dodgy tactic.
Matt, I've been the recipient of a link like this. The idea behind it is that it's made VERY clear in the email that it's a one-click opt-in for the event. So there is more info in the email than there might be otherwise. I typically have used this to have a 1-click opt-in for a challenge for folks who are ALREADY on my list. This can be done by using a LeadLink from LeadPages (the same thing as what's being shown in the video from ClickFunnels, which also looks great!) or in ConvertKit I can tag them but just for my OWN list.
Bryan this is GREAT. All of it. Really am loving the content you're putting out!!!
Looks like you can do it with Thrive Leads too:
Can you add the same code on your site (vs. in an email)? For example, instead of going to a Click Pop / Lead Box, can you opt in from a button on your site?
On your website you would have to collect the email address, somehow, wouldn't you?
Does only work for emails? Could there be a one-click opt-in link for a blog post/webpage?
For someone who has worked for 2 Email Service Providers serving millions of customers - I'd actually advise against this.
Why? Having a one-click opt-in will raise your unsubscribe and your spam complaints with your ESP. If this happens, your account (different practices depending on different ESPs) will most likely become disabled because you put your ESP's IP's at the risk of being backlisted by ISP's (Gmail, Yahoo! etc)....for something you did. ESP's have to guard their deliverability and having high complaints in a short period of time gives you a fast ticket to being banned.
Now, if you are using Dedicated IP's with your ESP or your own self-hosted solution, go for it BUT know: you will be scrubbing those IP's or have to turn new ones because of the same problem - blacklist IP's from Internet Service Providers.
to avoid all of this: I would suggest a better solution. click to a landing page BUT pre-populate their email address (since you have it via the email and can pass it via a URL parameter) in the email subscription form and provide some value context for WHY they would want to subscribe (benefits to them). Yes - one more action then you have listed here - but many less than what you described at the beginning of the video without all the risks.
You make a great point, but I have a question for you: If clients have already jumped through hoops and are already in affiliate's list, why would I want to put them through hell to make sure they are not robots or what have you?
I believe Bryan made it clear that this strategy is to be used with affiliates.
Awesome tip - and good reminder to use it more - it has been huge for me. Leadpages has this feature also - they call it a LeadLink.
This is great stuff. I'm not sure how it works with a physical product. For instance, what is the cool, free thing you are you giving to entice them to click on the link?
Give them a one-time offer discount on a physical product. Give them a free product with the product. Give a discount and then bump and upsell or cross sell after the purchase.
Convertkit Autoresponder has this feature and leadpages I think?
How do you track those people as belonging to your affiliate or partner?